Tuesday, December 29, 2009

"The project for a concept store for Centauro at Shopping Cidade Jardim in São Paulo, Brazil, exploit some strong elements that the brand already has. The idea started from a design that shows, somehow, similarity to the existing brand and not a complete rupture.

The use of the red and white colors, which are characteristics of the brand, and exploring the race track, which exists in all stores, were important elements in the new project.
The fundamental concept that guided the work was the creation of continuous areas that could be deformed and turned into structural elements of the store or even product supports, breaking the regularity of the space..."
to find out more...
passage and images from archdaily

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