Thursday, July 30, 2009

"Hara’s design concept is a proposal for creating a store space where multiple brands can mix harmoniously while each at the same time retains its own brand identity. It uses the laws of perspective to decide the size of the display fixtures, such that when the visitor stands at the focal point of the display, they are surrounded by a single brand. Although the fixtures at first appear to be scattered at random, this arrangement broadens the possibility for different combinations, with the ultimate goal of regaining a sense of unity and coherence for each brand within a certain area of space and time. As the visitor traces the paths between different fixtures, they are able to encounter clothes that they had never considered before. Hara’s hope is that the approach of “scramble perpective” will create brand intersections that give rise to new fashion coordination ideas." to find out more...
passage and images from bustler



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